The Thing Laboratory was created as an innovative product development brand designed to bring unusual, playful and interactive ideas to life. The inspiration behind the brand came from wanting to create products that feel different from what is already on the market, with a focus on creativity, personality and curiosity.

The project involved developing the brand from the ground up, including the business name, logo concepts, product categories, visual identity and overall direction. The range includes sensory products, affirmation decks, print cards, animal-inspired products and adult novelty items, all designed to stand out and create conversation.

The overall aim was to build a brand that feels bold, imaginative and instantly recognisable, while giving the client a strong foundation to grow through pop-ups, retail and future product launches.